Earlier this summer we were pleased and flattered to discover we'd been included on a list of grooming products recommended by international man of mystery and tonsorial consultant extraordinaire, Lord Jack Knife
. It's one thing for a civilian or casual grooming enthusiast
to enjoy our goods (who wouldn't?), but we felt it was quite another to be endorsed by a man who's made his own grooming philosophies the subject of educational tours throughout Europe and North America.
Here at the Brooklyn Grooming headquarters, our goal is to anticipate and accommodate the needs and desires of you, our number one client. One way we stay ahead of the curve is by continuously brainstorming new product concepts and ideas for the brand. It's a practice I like to call relentless innovation
When you've spent time growing a striking gathering of facial hair, you will soon realize how important grooming is in your weekly routine. Gone are the days when you could quickly navigate snowy foam and a razor around your face and be done; you're a beard man now, a species of male that oozes pride at their rather fetching growth. Years ago, a beard could just be left to grow, but today things are different (unless you’re going for the low maintenance, shaggy sort of look) and a little bit of beard upkeep takes some effort to get it how you want it to be.
I spend a few minutes every day going through a few routines that involve Brooklyn Grooming Beard Oil, Beard Balm and Facial Serum. I also throw in a couple of other products occasionally.
Every week or so I take a disposable razor and line up my beard, trimming the hairs that have gotten too long and shaving the ones that have crept up my face and down my neck.
Last week I took a customer's plaintive request for a good beard barber and sent him to a barber based on the opinions of a slew of bearded fellows I know.
This week I'm starting a series to highlight and draw attention to some shops that you may not know, but we think you should since they share our vision and philosophy enough to actually carry the BROOKLYN GROOMING line on their very own brick-and-mortar retail shelves.