Here at the Brooklyn Grooming headquarters, our goal is to anticipate and accommodate the needs and desires of you, our number one client. One way we stay ahead of the curve is by continuously brainstorming new product concepts and ideas for the brand. It's a practice I like to call relentless innovation.
Thus, it was only a matter of time before we would find ourselves branching out into the massive marketplace of Soap Commerce. Ladies and Gentlemen, that time has come.
A Match Made in Brooklyn
We've teamed up with Brooklyn-based small-batch soap company MMT to create a perfect shaving soap just for you, the Brooklyn Groomers of the world.
There really was no question as to whose soap-manufacturing expertise we would call upon when we were ready. MMT was our obvious choice because their core values emulate our very own business practices and the integrity of our company culture. To both MMT & BG, of utmost importance is an emphasis on natural authenticity. We each produce hand-made goods from small batches; we rely on the local sourcing of raw materials whenever possible; we share a devotion to ecological healthfulness and sustainability; and we understand that the greatest joys on a given day are often also the simplest.
I caught up with Tara Pelletier of MMT to dish about the joint effort, and she had this to say:
"[Brooklyn Grooming] has the same ideals that we have in terms of quality of ingredients and how things are made. We're also both pretty supportive of one another. Even with similar businesses, we share information and promote one another."
So What's the Soap Like?
The starting point of the collaboration was a conceptual discussion between Tara and BG founder Mckenzie Santiago. Tara remembers it this way:
"We were going for something that captured the freshness of MMT's signature scent profiles and the depth and complexity of the woodsy BG profiles. McKenzie is also a fan of our Black Walnut Sage soap, so we started there and dug into that scent with some warmer, earthier essential oils, like virginia cedarwood and vetiver."
The fragrance that resulted is a gentle nod to nature's harmonious chaos, with whispers of earth, wood, flower and herb.
A pleasant aroma (or a pleasantly absent one) in a soap is nothing to scoff at, but the almost magical lather generated by this divine little disc is what will really sell you on the shave.
It's simple enough: in a shaving mug or coffee cup, with just enough (i.e. not too much) water to dampen the soap disc, whisk a shave brush until a light froth clings to its bristles. It won't be sudsy and wet like many shave soaps; instead, the lather gels by forming a paper-thin, remarkably dense layer of stubble-lubricant to encourage smooth razor passage and provide a nutritive moisture shield against the damaging effects shaving can cause to the skin.
For all our chatter about beards, mustaches and other assorted situations involving the cultivation of man fur, it was time we admitted---to you and to ourselves---that most men still shave. And many of them do so daily. It's those marble-mugged devotees of the daily grind to whom we dedicate this shaving soap.
We hope, in addition to its wholesome and hygienic utility, that it will refresh and reinvigorate your daily shave, elevating it perhaps from tired routine to simple, everyday joy.