ITALICIZE Your Beard!!
Our Classic Beard Balm is the same mineral-rich formula as our Whiskers Beard Oil but with the addition of unrefined beeswax and nourishing shea butter maximizing cling for longer, thicker or coarser beards.
The balm can healthfully weigh-down fly-aways between trims, soften the feel of your whiskers and even act as a styling pomade for your facial fuzz---all the while sealing in moisture and giving your beard a glossy clarity and noticeable sheen.
Loaded with moisture-enhancing oils and grounding herbs, this non-comedogenic formula not only improves the look and feel of the facial hair but also reintroduces moisture to those hair follicles that often suffer as a side-effect of daily face-washing. ***The added moisture can actually stimulate beard growth.***
This tried-and-tested formula has been a big hit among our bearded Brooklyn guinea pigs!
“The beard is our answer to plumage. It’s what separates us from the females. It is our lion’s mane, our peacock’s tail: the birthright of our sex.” –Sloan Rollins, Grooming Consultant, BK Grooming
Directions for use:
After a shower or while the beard is slightly wet, scoop a small amount of Beard Balm onto the thumbnail and soften between the fingers. Apply thoroughly to the beard and mustache. TAKE YOUR TIME: imagine coating every hair on every side.
*= organic **vitamin e from Non-GMO Soy sources.
What does Williamsburg smell like?
This fragrance boasts a depth of character not to be missed. Its complexity is derived from the striking diversity among its four key essences. Classical, nature-derived aromas work in symphony to create a contemporary re-imagining of what a man’s fragrance ought to be.
Strapping, woody Cedar Atlas and Cedar Virginia stand alongside the brightness and warmth of Ho Wood and the delicate, floral fruitiness Ylang Ylang.
It’s a life-affirming hike through the woods on a cool, dewy dawn; it’s a rowboat reaching the center of a lake just before sunrise; it’s walking through the turnstile past the crowd, down the subway stairs and onto the train a split second before the doors close behind you.
Williamsburg smells like personal triumph.
Why name a scent Williamsburg?
We love Williamsburg because if you’re sensitive, quiet or attentive, you can positively feel a surge of creativity everywhere along the neighborhood’s streets. The people in the area are passionate and driven. Often written off simply as hipsters (whatever that means), Williamsburg's residents are known for their fashion, lifestyle and sensibility that embraces and glamourizes the distinctly unglamorous, blending the best of the past with the cutting edge of tomorrow, perhaps only for the sake of irony or the novelty of juxtaposition. Either way, it’s inspired.
One of our guiding principles at Brooklyn Grooming is that “In order to achieve success, you must love what you do.”
We have always felt this idea is reflected in the community of Williamsburg.
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