The "arrival" they speak of is a double entendre.
On the surface, "The Arrival" talks about making a splash when you arrive some place: the perfect entrance, what luggage you ought to bring depending on the occasion, suggestions for the perfect host gifts, etc.
But figuratively, once you've mastered all these simple suggestions and this whole modern gentleman thing has become second nature, then, my friend, you will have arrived.
What else made his list, you ask? How 'bout Arm & Hammer Advance White Toothpaste and Burt's Bee's Lip Balm. This Casales is clearly a no-nonsense, pragmatic chap who knows a good thing when he sees it, and that ain't no double entendre!