According to our Grooming Expert, Wearing Pomade ranks right alongside Building a Fire and Using a Compass when it comes to Things All Men Should Know.
Our Old School Pomade is based on the classic pomade texture (a perfect balance of greasy, waxy and gummy) but achieved here without the disturbing addition of animal fats and petroleum products.
Instead, unrefined beeswax and shea butter together with the essence of the drought-proof Moroccan argon tree (among others) combine to form a light, breathable styling grease that gives your hair a beautifully moldable, moveable hold.
As Sloan notes in a blog post about using pomade, beyond its obvious styling, shaping and sculpting uses, for people with dry hair, the pomade can function as a conditioner of sorts, locking in moisture by coating the hair with a nourishing, organic seal of protection.
*Persea Gratissima (Avocado) Oil, *Butyrospermum Parkii (Shea) Butter, *Argania Spinsosa (Argan) Oil, Beeswax (Cera Alba), *Aleurites Moluccana (Kukui) Oil, Essential oils of *Pimenta Racemosa (Bay) Leaf, *Canarium Luzonicum (Elemi), *Elettaria Cardamomum (Cardomom), and *Citrus Aurantium Bergamia (Bergamot), Rosmarinus Officinalis (Rosemary) Leaf Extract, and (Tocopherol) Vitamin E * = Organic ingredient. **vitamin e from Non-GMO Soy sources.
Directions for use:
Scoop a small amount of pomade onto the thumbnail and soften between the fingers. Apply thoroughly to hair and style as desired. Our Old School Pomade is based one the classic pomade texture (a perfect balance of buttery, waxy and gummy) but achieved here without the disturbing addition of animal fats and petroleum products.
Red Hook smells like Bay Rum with hints of Cardamom and Citrus. Together these spicy essences create a complex aroma suggestive of cinnamon's swashbuckling older brother.
Why Name a scent Red Hook?
The historical home of industrial factories and warehouses, a navy yard and a cruise terminal, Red Hook is the current home to a burgeoning enclave of young artists and fringe creatives. We wanted to create a smell that is uplifting and thought-provoking, that would reflect not only the passion and raw talent of Red Hook's newest denizens, but also pay tribute to the neighborhood's nautical and industrial roots. Based on a classic Bay Rum recipe, Red Hook's aromatic balance was meant to be at once both modern and timeless, with an extra something imparting the fragrance with an air of familiarity and mystery, honoring and celebrating past and future.