"It Is better to fail in originality, than to succeed in imitation" ~ Herman Melville
Founded by Mckenzie Santiago
One thing we believe is that true beauty is rooted in authenticity. From the development of our recipes and the preparation of our products to the look of our packaging and daily business practices, we strive to underscore every action with what is simple and natural.
Every batch of every product is dosed, measured and prepared by hand in our beautiful studio in Brooklyn New York. Nothing is mass-produced, we feel this is one way of staying close to our clients’ needs. The passion, the precision and the love we pour into every balm, wax and serum is passed—quite literally—from our hands to yours.
Our exclusive (and top secret) recipes include organic vegetable butters, beeswax, herbs and essential oils—trusted ingredients revered since antiquity for their healthful and beautifying properties. There are no chemicals or industrial by products like the ones found in most cosmetics today.
We house our products in vintage amber tinctures and old-fashioned pomade tins. Our “apothecary aesthetic” recalls classic elegance, and it suggests a simpler time when grooming was paramount in our society to all men.
We are passionate about giving back. Here is a list of charities we have donated to in the past and will continue to support.