I found this a couple years ago while looking for a very natural, all-day hold hair wax. As long as I don't use too much, it maintains a full-day, natural hold with a mostly matte finish. Not only has it worked great for years with a handful of hair styles, the ingredients are good quality, and the smell is warm with a little spice.
This is by far the best mustache wax out there and I have tried SEVERAL. For one you get way more volume for your money compared to most mustache waxes. You also get a fantastic, tight hold when applied that lasts all day. You do have to work this wax a bit more than others to warm it up for application, but that is a very small price to pay for the strength of the hold and the cost-effectiveness of the product. Never getting wax anywhere else again.