What does Red Hook smell like?
Red Hook smells like Bay Rum with hints of Cardomom and Citrus. Together these spicy essences create a complex aroma suggestive of cinnamon's swashbuckling older brother.
Why Name a scent Red Hook?
The historical home of industrial factories and warehouses, a navy yard and a cruise terminal, Red Hook is the current home to a burgeoning enclave of young artists and fringe creatives. We wanted to create a smell that is uplifting and thought-provoking, that would reflect not only the passion and raw talent of Red Hook's newest denizens, but also pay tribute to the neighborhood's nautical and industrial roots. Based on a classic Bay Rum recipe, Red Hook's aromatic balance was meant to be at once both modern and timeless, with an extra something imparting the fragrance with an air of familiarity and mystery, honoring and celebrating past and future.