For the love of Balms!

Posted on November 06, 2015 by Mckenzie Santiago | 0 comments

It's about to be that time of the year - the time where you trade in your shorts for jeans, flip-flops for boots and tank tops for overcoats. But one thing typically stays the same, and that's your grooming regimen. That luscious beard you've been growing all year has finally found another purpose other than looking devilishly handsome - keeping your face warm. Now, all you have to do is take care of it.

You reach for your favorite Brooklyn Grooming Beard Balm and begin to notice your balm is getting a bit grainy. Have no fear! No, your product hasn't gone bad. No, there's no weird chemical reaction going on in the tiny tin. And finally, yes, there's a simple way to fix this.

One of the most used ingredients in grooming is shea butter. And it's pretty obvious why. For starters, this great little gift melts at body temperature - it's super easy to work with. Further, shea butter is a natural provider of Vitamin A, which has been found to not only be extremely moisturizing, but also can treat some skin allergies, bug bites, sun burns, frostbites and more. As amazing as shea is, it is the culprit to your grainy balm.

Shea is made up of a ton of super fats. Initially, when we produce balms, the shea is melted and mixed with the other ingredients. When the product gets too cold, though, the fats try to re-solidify as tiny granules. If you're into that, and the granules don't bother you, more power to you. The product is still 100% OK. But here are a couple of simple tips on how to fix that pesky shea.

1. Place your beard balm in a freezer bag. Boil water in a kettle. Make sure it's enough to cover your tin in a bowl. Once the water has boiled or the kettle whistled, pour the water into a bowl as deep or deeper than the beard balm tin. 

Let the water cool for about 30 seconds. Then, place your bag in the bowl, and put a lid on top of the bowl trapping in all of the heat. 

In about 5 minutes, your beard balm should be creamy and ready for the fridge (not the freezer). Use tongs to remove the balm, as it will be hot. After about half an hour in the fridge, your balm is good to go!

2. Have a radiator or other indirect heat source? Awesome! Simply place your tin on it, and in about 20 minutes your balm is as good as new - just a bit warmer.

Ultimately, any situation that involves indirect heat will most benefit your balm in getting it back to its original state. Some tips, though, include do not microwave your tin. It could produce some sick fireworks, but it would definitely ruin your balm. Also, reincorporating your shea may sound like a long process, but with all of the benefits it provides, it's best not to compromise it in any way. Finally, keep your balm in a warm, dry area.

Take these tips and get that beautiful beard back to its glory. Keep it smooth, and keep it kempt.

Posted in beard advice, beard balm, beard care, beards, brooklyn grooming, fall, handmade, movember, natural, shea butter, texture

5 Timeless Staple Must Haves

Posted on February 26, 2015 by Mckenzie Santiago | 0 comments

Wardrobe staples are your absolute essentials in menswear, the pillars of every man’s wardrobe. They’re key for dressing up or down, they cover nearly every occasion and will be a regular feature in your wardrobe for years. But what should you be looking for?

It’s all about versatility with these pieces so it’s best to keep them quite simple. What is it we’re looking for then? For the casual outfits you want plain crew neck T Shirts and plain sweatshirts. For the smarter occasions we’re looking for plain shirts and smart knitwear. For your bottom half we need some denim that will be easily dressed up or down. So let’s get to it with our choice staples.     

1.Dickies Crew Neck 3 Pack

It’s all about the versatility with the plain crew neck T Shirt. You can’t own enough of them, wear them as a bottom layer, top layer in the summer and as part of a mid-layer when worn with an undone oxford shirt. Dickies ensure you’ve always got one to hand with their three pack.

2.G Star’s V-patch Sweatshirt  

Dutch brand G Star is stepping up its game with this military style V-patch Sweatshirt. This is a comfortable item, that’s also quite easy to mix with colourful jeans be it red, green or white, just don’t be afraid to experiment. This is also a great transitional piece as we go from the colder months into Spring.

3. Nudie’s Thin Finns

A dark pair of jeans will ensure you can wear them as part of casual and smart/casual outfits. Nudie only use the highest quality and ethically sourced materials so you know they’ll hold their colour and shape for years.

4. Farah Vintage Oxford Shirt    

It’s time to switch it to formal and Farah’s Oxford shirt is definitely an office classic. Oxford shirts are great pieces for when you’re heading out straight from work. Worn with a blazer and trousers they look smart and sophisticated. Wear undone with a crew neck underneath and a pair of jeans and you’re looking effortlessly cool. Farah’s delivers that classic style you should expect from this brand with a rich heritage.

5. Only & Sons Pique Crew Neck

 Your knitwear is where you can bring some classic sophistication whilst layering in the transitional periods between winter and spring. Wear with an oxford shirt underneath to dress it up and keep warm or your plain crew neck to dress it down and stay cooler in the hotter months. If you’re on a tighter budget then Only & Sons provide the quality you want at the price you need.

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Brooklyn Grooming Frosty Winter Tips

Posted on February 10, 2015 by Alfredo Ortiz | 0 comments

A good place to start might be ‘Why worry about winter grooming’?

A vast amount of our organic world revolves around the cycle of seasons. Likewise, how one goes about grooming is also determined by the seasons. In the months of freezing temperatures and biting winds, a gentleman may find that growing a beard proves to be an excellent decision to avoid feeling the blistering whip of winter across his bare face. However, keeping a beard feeling and looking dapper in the frosty winter air can be tough! Beards often become dry, itchy and have a harder time holding any long-lasting shape. When it comes to keeping a forest fresh beard in the dead of winter, there are a few tips one should first adhere:

Has the frigid air got your beard feeling frizzy and unmanageable? Is your pomade wax no longer holding the dapper beard it once used to? Well, fret no longer- here’s a quick tip in resolving those issues: use a primer first before using daily grooming products. This will help ensure that the wax has a coating to hold onto. Conquer that winter frizzle with a few drops of Pilgrim’s Hair Tonic. Enriched in the nutrients of organic coconut, argan, jojoba and avocado oils, Pilgrim’s Hair tonic will tame and protect your hair from suffering nature’s harshest season. 

Has the bitter wind got your skin feeling cracked and painful? Avoid making the situation worse by temporarily numbing the pain with just any moisturizer. Instead seek relief in dermal lubrication!  Brooklyn Grooming’s facial serums offer an effective solution that is not only also abundant in nutrients that will help regenerate the skin, but will also leave your skin glowing regardless if the sun is out or not. As far as scent goes, choose any of the finest Brooklyn Grooming options: Commando, Williamsburg, Red Hook, or Fort Greene, all of which are a concentrated blend of the highly reparative jojoba and argan oils. Next time the wind has got your skin feeling chafed and flakey, reach for the ever-so-handy bottle of gentleman’s facial serum, and relief will soon ensue.

Just because winter is a season of hibernation and dreary weather doesn’t mean your beard maintenance has to be! Keep your routine away from seeping into the humdrum of everyday work by choosing a  beard soap that is light and gentle on the face.  To awaken slumbering spirits and and freshen your morning step, lather your beard in the invigorating Beard Soap by Meow Meow Tweet a nourishing combination of shea-butter and essential oils that will leave your face feeling kissed by the earth. 

You don’t have to merely endure winter! Stop letting the drab of bleak weather bring down the dapper in your beard! Rather, let yourself thrive in winter. Wave goodbye to the woes of winter and revitalize with a few tricks of the trade to let winter be your finest grooming season.

Posted in beard balm, beard grooming, beard tips, beard trimming, Brooklyn Grooming, Brooklyn Grooming News, epic beard, handcrafted, handmade, made in Brooklyn, mens, mens grooming, natural

A beard growers guide for beginners

Posted on August 25, 2014 by Mckenzie Santiago | 2 comments

Hey guys. Perrin here from I write about wet shaving, beards, mustaches and the gentlemanly arts. I heard you guys like beards, and I figured there a few guys among you who were going to be trying it for the first time, so I wanted to impart a bit of hard-earned wisdom where I could.

So, check it out: a quick beginners guide to growing a beard.

Tip #1: Just grow it.

If that sounds like plain old common sense, that’s because it is. However, I consistently find that the first step is often the most difficult for beard-growing novices. And it’s especially true for guys who tend to grow patchier beards.

So, my first and simplest tip is just to let that bad boy grow. More importantly, be ready for an awkward phase. If you’ve ever shaved your head, you know that the time between being bald and having hair that actually looks like something is pretty friggin’ awkward. Your face is no different. The good news? There’s lots of stuff you can do in between, and there are plenty of styles for virtually any beard length. 

If you’re one of those guys who can magically sprout of a full warrior’s beard overnight, then congratulations! You’re ready for my second tip.

Tip #2: After 2-3 weeks of growth, make the tough decisions.

Listen, not everyone can have a beard like Brian Wilson. I know I can’t. So, one of the tough realities of growing a beard is that, to some extent, you’ll be limited by genetics. If you’ve take a few weeks to let your beard grow, you should take an honest look and seriously ask yourself what kind of beard is possible for you.

What you want to be looking for is: (1) overall thickness, (2) significant bald patches, and (3) un-sprouted hair.

For thickness, take whatever you see at 2-3 weeks and multiply it by about two. Mots beards will appear much thicker with more volume (which just comes with time). Take note of any significant bald patches and decide if you can live with and/or if they’ll fit with your ideal beard. If you do have a few bald patches, it usually just means you won’t be able to sport super-full, super-clean cut styles; but there are still lots of messier styles you can rock (so don’t worry).

Then, for thinner areas, check to see if hair isn’t growing at all or if the hair is just having trouble sprouting from the follicle. Most of the time, if you can see the hair in the follicle, it means the hair is there but un-sprouted. For this kind of hair, you can sometimes encourage it to grow by using minoxidil, which promotes hair growth. It’s not a guarantee, but it’s something to try, and it works for a lot of guys.

In other words, be honest with yourself about the styles that will actually work with your beard. There’s nothing worse than seeing a guy with a wispy beard trying to sculpt a few strands of hair into a visage of Ulysses S. Grant.

Tip #3: Consider your context.

This tip is mostly theoretical, but it’s extremely important to think about as you start to grow your beard – especially if it’s your first one – and especially after you’ve figured out the styles available to you (tip #2).

Context is basically how your beard fits into your overall look. The same beard can look totally different in two different styles, so it stands to reason that when you begin to grow your beard, you can’t just think about your beard. You have to think about how it’ll jive with your image.

This is the example I usually like to use. Suppose you enjoy a long, wiry beard (a la ZZ Top). One way to wear that beard would be with long hair, leather, lots of accessories and an integrated mustache (a ‘stache that flows into your beard). That’d be a very rock-and-roll kind of style, and it would be awesome.

However, you could wear the same beard with a super clean haircut, a well-tailored jacket, and a bowtie.  Kind of see what I’m getting at here? That same beard would look totally different in this context, and it would be equally as awesome.

The important thing in here is that, while you cannot totally control your beard, you can totally control the context in which your beard lives. So pay attention to it. Plan it. And then execute it!

Tip #4: Use the right tools for your beard.

I’ve had plenty of arguments about how you should shape your beard. As in the shaving community, the beard community sometimes seems to have a weird divide between “traditionalists” and non-traditionalists.

Traditionalists tend to use hand-crafted, homemade products and shape their beard with scissors. Non-traditionalists don’t mind using a good set of trimmers.

For my money, it doesn’t matter at all. Just choose the right tools for your particular beard or what is the most fun for you.

Here’s what each is good for. Scissors are usually best for longer beards; however, I always keep them handy for stray hairs. The important thing to understand about scissors, though, is that if you’re going to use them to regularly trim a full beard, you need to keep them sharp to avoid pulled hairs and split ends.

Trimmers, on the other hand, and great for shorter, uniform beards. They’re also great for styles that include a clean neckline.

You don’t have to choose one. I use both. Just make sure you understand the strengths and weaknesses to get the most utility out of your instruments.

Tip #5: Build a good kit.

You obviously need timmers and scissors in your beard grooming kit, but there are plenty of other things you should have if you’re going to seriously pursue the beardly arts. Here’s what you should have in your grooming kit.



  • Wet shaving supplies (safety razor, brush, shaving soap) to give your neck an ultra-close shave (for styles with a clean neck)
  • Leave-in conditioner
  • Mustache wax (for beard styles that include non-integrated, styled mustaches)

The most important thing to remember when building a beard grooming kit is to never, ever skimp on supplies. Seriously. When I buy stuff for my kits, I ask myself, “Could I pass this on to my kids?” If you can, that’s quality.

It’s also why I buy stuff from these guys at Brooklyn Grooming.

Wrapping it up…

That’s it for now! If you have any questions, quips, or feedback, feel free to check out our stuff at Cheers!

Posted in advice, apennyshaved, beard, beard advice, beard balm, beard grooming, beard tips, beard trimming, Brooklyn Grooming News, epic beard, fashion, mens grooming, new beard, perrin

Queremos Presentarle a Lord Jack Knife

Posted on July 11, 2014 by Sloan Rollins | 0 comments

Earlier this summer we were pleased and flattered to discover we'd been included on a list of grooming products recommended by international man of mystery and tonsorial consultant extraordinaire, Lord Jack Knife. It's one thing for a civilian or casual grooming enthusiast to enjoy our goods (who wouldn't?), but we felt it was quite another to be endorsed by a man who's made his own grooming philosophies the subject of educational tours throughout Europe and North America.

We caught up with LJK to learn more about his barbering brand and personal grooming techniques. He took the time to answer some questions* during a recent seminar tour through Mexico.

A trained barber known for his nouvelle approach to classic shave techniques, LJK told us he regards the documenting of the evolution of men's grooming as a life mission.

I started the day I felt I had much more to learn and much more to do to keep writing the history of the barber shop. I'm still on tour and as long as I feel a hunger for the knowledge of old and new concepts I'll keep doing it ... I hope not to stop until my health no longer allows me to.

Ever curious about the motivations behind men's individual grooming habits, we asked LJK what drove him toward the cultivation of his look and his rather impressive pelt of mandibular topiary. Like all passionate bearders, from Samson to Santa, LJK's fair facial fuzz has special meaning to him. 

My beard is the fight against a bad period in my life. I started to grow it because some bad things happened to me; and when I recovered I felt full of faith. On the other hand, I didn't realize I was finding myself and my personal branding in the process. Actually, my beard is my complete aesthetic, representing what I want to reach as professional master barber and educator. So there is no point to shave it now.


Naturally, we wanted to know what about Brooklyn Grooming had drawn him to us in the first place.

I really count on quality info for customers. Unfortunately many brands have a presence in the market because of an instant business plan instead of a real project respecting their values. I want customers to know that BG is one of those brands who loves what barber shop means and doesn't look for simply aesthetics. The more information and transparency a brand gives, the more we can trust it.

And LJK's favorites from our line?

I can't live without the Red Hook Facial Serum and the Red Hook Beard Balm. I remember I was very excited about the Facial Serum because my issue was oily skin after application, but it is just brilliant how this product is absorbed without any shiny or oily effect. On the other hand the Beard Balm, thanks to the inclusion of beeswax, allows me to control my beard and at the same time gives it the moisturizing I need.

We're thrilled to welcome LJK to the Brooklyn Grooming Collective as Brand Ambassador, and glad to know he's as excited as we are to spread the love and knowledge of our products and philosophy.

Welcome aboard, LJK!



*Since LJK is a non-native English speaker, the above quotations have been edited for clarity. But don't worry, grooming is universal.*

Posted in beard, classic, customer feedback, Facial Serum, Grooming History, Life Lessons in Grooming, LJK, name-dropping, old school, Q&A

Our New Shaving Soap is the Cat's Meow

Posted on May 28, 2014 by Sloan Rollins | 0 comments

Here at the Brooklyn Grooming headquarters, our goal is to anticipate and accommodate the needs and desires of you, our number one client. One way we stay ahead of the curve is by continuously brainstorming new product concepts and ideas for the brand. It's a practice I like to call relentless innovation.

Thus, it was only a matter of time before we would find ourselves branching out into the massive marketplace of Soap Commerce. Ladies and Gentlemen, that time has come. 

A Match Made in Brooklyn

We've teamed up with Brooklyn-based small-batch soap company Meow Meow Tweet to create a perfect shaving soap just for you, the Brooklyn Groomers of the world.

There really was no question as to whose soap-manufacturing expertise we would call upon when we were ready. MMT was our obvious choice because their core values emulate our very own business practices and the integrity of our company culture. To both MMT & BG, of utmost importance is an emphasis on natural authenticity. We each produce hand-made goods from small batches; we rely on the local sourcing of raw materials whenever possible; we share a devotion to ecological healthfulness and sustainability; and we understand that the greatest joys on a given day are often also the simplest.

I caught up with Tara Pelletier of MMT to dish about the joint effort, and she had this to say:

"[Brooklyn Grooming] has the same ideals that we have in terms of quality of ingredients and how things are made. We're also both pretty supportive of one another. Even with similar businesses, we share information and promote one another." 

So What's the Soap Like?

The starting point of the collaboration was a conceptual discussion between Tara and BG founder Mckenzie Santiago. Tara remembers it this way:

"We were going for something that captured the freshness of MMT's signature scent profiles and the depth and complexity of the woodsy BG profiles. McKenzie is also a fan of our Black Walnut Sage soap, so we started there and dug into that scent with some warmer, earthier essential oils, like virginia cedarwood and vetiver."

The fragrance that resulted is a gentle nod to nature's harmonious chaos, with whispers of earth, wood, flower and herb. (And worry not, olfactory purists, there's also an unscented version.)

A pleasant aroma (or a pleasantly absent one) in a soap is nothing to scoff at, but the almost magical lather generated by this divine little disc is what will really sell you on the shave.

It's simple enough: in a shaving mug or coffee cup, with just enough (i.e. not too much) water to dampen the soap disc, whisk a shave brush until a light froth clings to its bristles. It won't be sudsy and wet like many shave soaps; instead, the lather gels by forming a paper-thin, remarkably dense layer of stubble-lubricant to encourage smooth razor passage and provide a nutritive moisture shield against the damaging effects shaving can cause to the skin.  

For all our chatter about beards, mustaches and other assorted situations involving the cultivation of man fur, it was time we admitted---to you and to ourselves---that most men still shave. And many of them do so daily. It's those marble-mugged devotees of the daily grind to whom we dedicate this shaving soap.

We hope, in addition to its wholesome and hygienic utility, that it will refresh and reinvigorate your daily shave, elevating it perhaps from tired routine to simple, everyday joy.


Posted in Accessories, ASK SLOAN, brooklyn, Brooklyn Grooming News, Life Lessons in Grooming, Meow Meow Tweet, shave soap, shaving tips, Summertime shave

A Guide to Sprucing up Your Beard with Scissor

Posted on May 22, 2014 by Mckenzie Santiago | 0 comments


By Emma L. Parkes

When you've spent time growing a striking gathering of facial hair, you will soon realize how important grooming is in your weekly routine. Gone are the days when you could quickly navigate snowy foam and a razor around your face and be done; you're a beard man now, a species of male that oozes pride at their rather fetching growth. Years ago, a beard could just be left to grow, but today things are different (unless you’re going for the low maintenance, shaggy sort of look) and a little bit of beard upkeep takes some effort to get it how you want it to be.


You might be new to the beard game and wondering how on earth it can be kept dapper when the hairs are becoming so unkempt and straggly. It presents a challenge; we understand. So this week we're looking at how to trim your beard with scissors; a perfectly good way to get everything looking orderly and spruce. They provide precision, and are really reliable for trimming the old mustache or any areas that might be a little hard to reach. So follow our instructions, and prepare to be wowed at the splendour of your impeccably trimmed hair...


1)    Choose a pair of scissors wisely. The one's that you use to cut open the chicken bag from the store or cut up your mail, will not work; they are big and clumsy, and you could end up with a mass of tissue on your face. Barber's scissors work wonders; make sure they are sharp and clean, and without rust or anything else that might pull at your hair.


2)    A comb is essential. It prevents you from cutting hair too short, and is pretty much your beard-cutting guide - a PA for the beard trim, if you will. Before you get going, comb through your beard so everything is at maximum height and facing the same direction.


3)    Begin the trim. When you begin, start at your ear and have the length of hair you want to cut on the outside of the comb. Go easy at the first go while you're still new at the trimming; you don't want to risk having to shave it all off if it goes wrong. Trim the hair that is on the outside of the combs teeth. Gradually work towards your jaw line.


4)    Cut evenly. Trim the right and left side of your face, cutting evenly until you have reached the desired look. Trim your mustache and your chin afterwards, combing hair straight down. When you feel like you have finished these areas, comb through the beard again to make sure you have got an even trim of hair.


5)    Be careful of your neck. Your neck is a tricky one when it comes to a cut. Ideally, using the scissors, trim as close as possible to your neck without the risk of cutting. If you have an electric trimmer, you may prefer using this for the neck hair, or as another resort, lather and shave your neck with a normal razor to remove the hair, which may be easier than doing it with scissors.


The next time you need a beard trim, reach for this handy little guide; we promise you’ll thank us. Beware of chopping off too much; we don’t want to hear any disastrous beard stories. Think of the regrowth time if anything went amiss, and trim with care.





Posted in beard, beard grooming, beard oil, beard trimming, beards, BeWhiskered, BG grooming, brooklyn, classic, Facial Serum, Grooming, grooming tips, Hair care, hipster, Life Lessons in Grooming, mustache, New York, old school, Pomade, skincare, spring trim, Williamsburg

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