Philosophy: Fort Greene

                                 

What does Fort Greene smell like?

 

Fort Greene Smells fresh and alive! Think of it as a cologne version of mechanic's grease (it does not smell like an auto-body shop). It has an aroma that is pointed, invigorating and masculine without being butch. It is NOT "masculine" in the way that traditional men's fragrances are. It doesn't smell like a fragrance: it's more like a delightful bonus breath for some lucky bystander when you happen to pass wearing it. With its distinct botanical notes of pine (thankyouverymuch Rosemary) and the added character of Juniper, Fort Greene carries off a breezy balance with the dulcet additions of floral lavender and bergamot.

Why name a scent Fort Greene?

 

The beauty of our fragrances is that they stimulate the olfactory sense in a completely different way from your everyday cologne, perfume or scented lotion. Whether she knew it or not, when Mckenzie originally formulated our core scents, what she was doing was redefining the relationships between fragrance and wearer, fragrance and smeller, and probably wearer and smeller as a result! She was blazing trails in the cliche-fraught fragrance industry. 

Our version of Fort Greene is a unisex blend of invigorating herbs and spices meant to regenerate, soothe and inspire. It is scented with juniper and rosemary, two incredibly uplifting herbs, and is balanced by lavender and bergamot to help create a beautifully balanced botanical blend of spiced, floral greens. The idea behind this scent was to reflect Fort Greene's rich and varied musical history. In our studio we listen to a well-balanced variety of hip hop, rock n' roll and classics to get our inspiration going: and so here's that inspiration, all bottled up, tin-sealed and ready for you to experience: Fort Greene.

 
BUY OUR FORT GREENE COLLECTION HERE