Philosophy: Williamsburg

                                       

What does Williamsburg smell like?

This fragrance boasts a depth of character not to be missed. Its complexity is derived from the striking diversity among its four key essences. Classical, nature-derived aromas work in symphony to create a contemporary re-imagining of what a man’s fragrance ought to be.

Strapping, woody Cedar Atlas and Cedar Virginia stand alongside the brightness and warmth of Ho Wood and the delicate, floral fruitiness Ylang Ylang.

It’s a life-affirming hike through the woods on a cool, dewy dawn; it’s a rowboat reaching the center of a lake just before sunrise; it’s walking through the turnstile past the crowd, down the subway stairs and onto the train a split second before the doors close behind you.

Williamsburg smells like personal triumph.

Why name a scent Williamsburg?

We love Williamsburg because if you’re sensitive, quiet or attentive, you can positively feel a surge of creativity everywhere along the neighborhood’s streets. The people in the area are passionate and driven. Often written off simply as hipsters (whatever that means), Williamsburg's residents are known for their fashion, lifestyle and sensibility that embraces and glamorizes the distinctly unglamorous, blending the best of the past with the cutting edge of tomorrow, perhaps only for the sake of irony or the novelty of juxtaposition. Either way, it’s inspired. 

One of our guiding principles at Brooklyn Grooming is that “In order to achieve success, you must love what you do.”

We have always felt this idea is reflected in the community of Williamsburg.


BUY OUR WILLIAMSBURG COLLECTION HERE
 

Our playlists inspire us to keep making great products for you. Music is an emotional experience--similar to our sense of smell--connecting us indelibly to times in our past. We blast our playlists in the studio and it makes us happy. (We admit it, we like some cheesy stuff:)

We hope you enjoy our Williamsburg-inspired playlist!

xx

The folks at BG headquarters