Dear Greg (@ganderso79),
I am so glad you asked this question. Wearing pomade ranks alongside building a fire and using a compass when it comes to Things All Men Should Know.
Start out by using less than you think you'll need. If you're used to gels then you may tend to overdose when applying pomade. We do not want the appearance of shellac that hair gels often produce. ***By the way: Let me be the first to congratulate you on your graduation from gel to pomade. You are now a man!***
Apply the pomade to near-dry hair. A minimal amount of moisture will help to incorporate the grease. Avoid applying to fully wet hair, or you'll get a greasy, weighed-down, gummy effect, as opposed to the greased, coiffed effect that appears more natural.
Play around with it. Experiment. You'll begin to discover what works best for you after only a few uses.
***I don't always shampoo the pomade out of my hair. Though I rinse my hair everyday, I only shampoo about every two weeks. This may sound crazy and unhygienic to some of you over-bathed readers who prefer a squeaky clean finish. But my dryness-prone hair actually benefits from the pomade as a protective moisture seal as well as a styling agent for movable hold.
demonstrating the proper application of Brooklyn Grooming Old School Pomade.
Enjoy! And let us know how it goes...