Williamsburg Hair Pomade 2 oz.Brooklyn Grooming ®
According to our Grooming Expert, Wearing Pomade ranks right alongside Building a Fire and Using a Compass when it comes to Things All Men Should Know.
Our Old School Pomade is based on the classic pomade texture (a perfect balance of greasy, waxy and gummy) but achieved here without the disturbing addition of animal fats and petroleum products.
Instead, unrefined beeswax and shea butter together with the essence of the drought-proof Moroccan argon tree (among others) combine to form a light, breathable styling grease that gives your hair a beautifully moldable, moveable hold.
As Sloan notes in a blog post about using pomade, beyond its obvious styling, shaping and sculpting uses: for people with dry hair, the pomade can function as a conditioner of sorts, locking in moisture by coating the hair with a nourishing, organic seal of protection.
*Persea Gratissima (Avocado) Oil, *Butyrospermum Parkii (Shea) Butter, *Argania Spinsosa (Argan) Oil, Beeswax (Cera Alba), *Aleurites Moluccana (Kukui) Oil, Essential oils of *Cedrus Deodara (Cedarwood), *Cananga Odorata (Ylang Ylang), and *Cinnamomum Camphora (Ho Wood). Rosmarinus Officinalis (Rosemary) Leaf Extract, and (Tocopherol) Vitamin E.
* = Organic ingredient. **vitamin e from Non-GMO Soy sources.
Directions for use:
Scoop a small amount of pomade onto the thumbnail and soften between the fingers. Apply thoroughly to hair and style as desired. Our Old School Pomade is based one the classic pomade texture (a perfect balance of buttery, waxy and gummy) but achieved here without the disturbing addition of animal fats and petroleum products.
This fragrance boasts a depth of character not to be missed. Its complexity is derived from the striking diversity among its four key essences. Classical, nature-derived aromas work in symphony to create a contemporary re-imagining of what a man’s fragrance ought to be.
Strapping, woody Cedar Atlas and Cedar Virginia stand alongside the brightness and warmth of Ho Wood and the delicate, floral fruitiness Ylang Ylang.
It’s a life-affirming hike through the woods on a cool, dewy dawn; it’s a rowboat reaching the center of a lake just before sunrise; it’s walking through the turnstile past the crowd, down the subway stairs and onto the train a split second before the doors close behind you.
Williamsburg smells like personal triumph.
Why Name a scent Williamsburg?We love Williamsburg because if you’re sensitive, quiet or attentive, you can positively feel a surge of creativity everywhere along the neighborhood’s streets. The people in the area are passionate and driven. Often written off simply as hipsters (whatever that means), Williamsburg's residents are known for their fashion, lifestyle and sensibility that embraces and glamourizes the distinctly unglamorous, blending the best of the past with the cutting edge of tomorrow, perhaps only for the sake of irony or the novelty of juxtaposition. Either way, it’s inspired.
One of our guiding principles at Brooklyn Grooming is that “In order to achieve success, you must love what you do.”
We have always felt this idea is reflected in the community of Williamsburg.