According to our Grooming Expert, Wearing Pomade ranks right alongside Building a Fire and Using a Compass when it comes to Things All Men Should Know.
Our Old School Pomade is based on the classic pomade texture (a perfect balance of greasy, waxy and gummy) but achieved here without the disturbing addition of animal fats and petroleum products.
Instead, candellila or carnuba wax and shea butter together with the essence of the drought-proof Moroccan argon tree (among others) combine to form a light, breathable styling grease that gives your hair a beautifully moldable, moveable hold.
As Sloan notes in the blog post about using pomade, beyond its obvious styling, shaping and sculpting uses: for people with dry hair, the pomade can function as a conditioner of sorts, locking in moisture by coating the hair with a nourishing, organic seal of protection.
What does Williamsburg smell like?
This fragrance boasts a depth of character not to be missed. Its complexity is derived from the striking diversity among its four key essences. Classical, nature-derived aromas work in symphony to create a contemporary re-imagining of what a man’s fragrance ought to be.
Strapping, woody Cedar Atlas and Cedar Virginia stand alongside the brightness and warmth of Ho Wood and the delicate, floral fruitiness Ylang Ylang.
It’s a life-affirming walk through the woods on a cool, dewy dawn; it’s a rowboat reaching the center of a lake just before sunrise; it’s walking through the turnstile, past the crowd, down the subway stairs and onto the train a split second before the doors close behind you.
Williamsburg smells like personal triumph.
Why Call a Fragrance Williamsburg?
We love Williamsburg because if you’re sensitive, quiet or attentive, you can positively feel a surge of creativity everywhere along the neighborhood’s streets. The people in the area are passionate and driven. Often written off simply as hipsters (whatever that means), Williamsburg residents are known for their fashion, lifestyle and sensibility that embraces and glamourizes the distinctly unglamorous, blending the best of the past with the cutting edge of tomorrow, perhaps only for the sake of irony or the novelty of juxtaposition. Either way, it’s inspired.
One of our guiding principles at Brooklyn Grooming is that “In order to achieve success, you must love what you do.”
We have always felt this idea is reflected in the community of Williamsburg.
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