According to our Grooming Expert, Wearing Pomade ranks right alongside Building a Fire and Using a Compass when it comes to Things All Men Should Know.
Our Old School Pomade is based on the classic pomade texture (a perfect balance of greasy, waxy and gummy) but achieved here without the disturbing addition of animal fats and petroleum products.
Instead, unrefined beeswax and shea butter together with the essence of the drought-proof Moroccan argon tree (among others) combine to form a light, breathable styling grease that gives your hair a beautifully moldable, moveable hold.
As Sloan notes in a blog post about using pomade, beyond its obvious styling, shaping and sculpting uses, for people with dry hair, the pomade can function as a conditioner of sorts, locking in moisture by coating the hair with a nourishing, organic seal of protection.
*Persea Gratissima (Avocado) Oil,*Butyrospermum Parkii (Shea) Butter, *Argania Spinsosa (Argan) Oil, Beeswax (Cera Alba), *Aleurites Moluccana (Kukui) Oil, Essential oils of *Juniperus Communis (Juniper), *Rosmarinus Officinalis (Rosemary), *Lavandula Angustifolia (Lavender), and *Citrus Aurantium Bergamia (Bergamot). Rosmarinus Officinalis (Rosemary) Leaf Extract, and (Tocopherol) Vitamin E.
*= organic. **vitamin e from Non-GMO Soy sources.
What does Fort Greene smell like?
Fort Greene Smells fresh and alive! Think of it as a cologne version of mechanic's grease (it does not smell like an auto-body shop). It has an aroma that is pointed, invigorating and masculine without being butch. It is NOT "masculine" in the way that traditional men's fragrances are. It doesn't smell like a fragrance: it's more like a delightful bonus breath for some lucky bystander when you happen to pass wearing it. With its distinct botanical notes of pine (thankyouverymuch Rosemary) and the added character of Juniper, Fort Greene carries off a breezy balance with the dulcet additions of floral lavender and bergamot.
Why name a scent Fort Greene?
The beauty of our fragrances is that they stimulate the olfactory sense in a completely different way from your everyday cologne, perfume or scented lotion. Whether she knew it or not, when Mckenzie originally formulated our core scents, what she was doing was redefining the relationships between fragrance and wearer, fragrance and smeller, and probably wearer and smeller as a result! She was blazing trails in the cliche-fraught fragrance industry.
Our version of Fort Greene is a unisex blend of invigorating herbs and spices meant to regenerate, soothe and inspire. It is scented with juniper and rosemary, two incredibly uplifting herbs, and is balanced by lavender and bergamot to help create a beautifully balanced botanical blend of spiced, floral greens. The idea behind this scent was to reflect Fort Greene's rich and varied musical history. In our studio we listen to a well-balanced variety of hip hop, rock n' roll and classics to get our inspiration going: and so here's that inspiration, all bottled up, tin-sealed and ready for you to experience: Fort Greene.
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